BIPI

How well is your brand performing in its commitment to diversity?
Wouldn’t you like to know?

Well, say hello to the Brand Inclusivity Performance Index.

Find out how your brand stacks up against competitors plus discover how your brand can have strong, meaningful connections among today’s diverse consumers.

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BRAND BIPI SCORE

115

HOW DOES
YOUR BRAND
COMPARE?

AMAZING

BIPI SCORE >140

Nestle, African Pride, Fashion Fair

GREAT

BIPI SCORE 121-140

Tropicana, Hollister, Grupo Bimbo

PRETTY GOOD

BIPI SCORE 100-120

Betty Crocker, Forever 21, Target

GETTING THERE

BIPI SCORE 80-99

JC Penney, Starbucks, Wells Fargo

FALLING BEHIND

BIPI SCORE 60-79

Kraft Heinz, RaceTrac, Schlotzsky's

YIKES!

BIPI SCORE <60

Winston, Amica, Vrbo