We are passionate people who will work hand in hand with all levels of your organization to educate, advocate, and guide your cultural evolution—and more importantly, help you uncover new opportunities for business growth. We know that diverse teams are six times more likely to be innovative and twice as likely to meet or exceed financial goals than less diverse teams.
Inclusivista is committed to helping our partners leverage the diversity within their organizations to more fully recognize new revenue streams and increased profits.
Pedro Lerma (founder of LERMA/, a cross-cultural advertising agency), recognized that many of his agency’s clients wanted to market to diverse and underserved audiences—but many of these clients were falling short of considering diversity and inclusion within their own organizations.
We exist to help your organization find its way down this path.
At Inclusivista, our name helps tell our story. The power of inclusion can create brighter futures ahead.
We believe embracing and celebrating our differences, while not being divided by them, can be an unstoppable catalyst for innovation and growth. With this in mind, our team is driven to inspire, guide, and collaborate with our partners to show how investing in diversity initiatives can lead to new and exciting possibilities ahead.
Are we the right partner for you?
Inclusivista is the right DE&I partner for your organization if...
You are a small to midsized business that is committed to cultivating a more diverse and inclusive organization.
Pedro Lerma
Pedro is the founder and CEO of Inclusivista. As a second-generation Mexican-American raised in a small Texas town, Pedro was taught to blend in and assimilate as much as possible (he even changed his name and went by “Pete” for many years). But times (and names) change. Over the past 20 years, Pedro has witnessed a cultural shift, in which the days of hiding one’s ethnicity can be overcome by newfound pride for our unique heritage.
Believing we have a social responsibility to increase cultural harmony, Inclusivista is a very personal mission for Pedro.
Pedro founded the multicultural advertising agency LERMA/, where he has led a team of seasoned marketing experts focused on delivering innovative connections between brands and their diverse consumers for more than a decade. In a relatively short time, his team has successfully managed brand-building and award-winning work for clients such as Metro by T-Mobile, The Home Depot, The Salvation Army, Ram Trucks, Advance Auto Parts, Clamato, Dr Pepper, Ocean Spray, and Avocados From Mexico.
Shannon Dunbar-Rubio
Shannon leads the Inclusivista team. Since her youth, Shannon has admired and been passionate about different cultures, perspectives, and the many unique qualities of the human race. She has spent the majority of her 20+ years of professional experience helping clients understand underserved populations and has always been a champion of not just equal rights, but helping others come together and more fully respect one another.
Having worked for clients across a wide range of categories, including UCHealth, MD Anderson Cancer Center, Southwest Airlines, Ocean Spray, Metro by T-Mobile, and Motel 6, she brings her in-depth marketing and business consulting experience to help partners develop strategies for enhancing their cultures to be more representative of the world today. In addition, she helps clients maximize their existing business efforts to identify new revenue streams and opportunities for innovative solutions that capitalize on today’s ever-evolving marketplace.
Melissa Garcia Sinkoski
Melissa thrives on mentoring and empowering people. She leads Inclusivista’s operations, bringing more than 25 years of experience working in multicultural marketing focused on diverse and underserved markets. Having worked with global brands like Coca-Cola, The Home Depot, P&G and many others, Melissa’s experience has given her the opportunity to impact the way corporate America engages with diverse populations.
As the U.S. market evolves into a more diverse and vibrant culture, Melissa understands and is committed to helping companies and their brands internally reflect that evolution and ensure they are positioned to better serve their consumers for sustainable business growth.
